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The Advantages of Cloud Business Apps Integration

For a business to grow it’s important that it understands the needs of its customers, so it can tailor its product or service offerings to those needs. If you have an ecommerce business, it’s quite likely that you use various software applications to manage different aspects of the business. For example, you might be using Shopify as your shopping cart software, QuickBooks for accounting tasks, and Salesforce CRM for lead and prospect management. Maybe you also use NetSuite for its robust back-office functionality. If these systems are unconnected, however, it’s hard to keep track of things such as customer orders, inventory, shipping, etc.

The ideal solution is to have them all connected to avoid having duplicate data, which leads to inefficiencies and all kinds of errors. Using an iPaaS integration platform, you can connect all your cloud apps and achieve greater efficiency. Here are 3 reasons why you’ll want to integrate your business software systems:

Customer satisfaction
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By integrating your apps, you centralize your accounting, sales, order management and other processes, and thus provide your staff with a single place to view all customer data. When all your employees or departments can access the same customer data, responding to customer inquiries becomes easier. Your sales team will be able to spot opportunities for up-selling and cross-selling, and they can keep track of pending orders, invoices and service issues.Thanks to real-time visibility of customer information, your staff is able to offer a more consistent service experience.
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Streamlined business processes

When you use separate, unconnected systems, your business will have to deal with a huge load of administrative work, which comes at a cost. So many hours will be spent copying customer data from one platform to another, matching orders with payments, checking inventory for items that have been ordered, etc. When these processes are handled manually, errors will inevitably creep in, leading to inefficiency as well as poor customer service. A lot of the time that should be spent improving the customer experience and growing the business is wasted updating information and fixing errors.

When your software systems are connected, the records are more accurate and processes are streamlined. This is good news for your customers, as they can keep track of their orders, plus they’ll get informed quickly when any changes are made. Many time-consuming tasks are taken care of by the integrated systems, and this frees up employees to focus on more the important duties.

Quicker growth

Having integrated systems means all your data and processes are unified, which makes it easy to add more sales channels and expand to multiple locations. And since you’re capable of providing great customer service, scaling business operations without compromising on customer experience is possible.